At nearly 12 minutes in length, the Lady Gaga G.U.Y. music video is one of the longest music videos ever to be released by the pop star. Only about seven minutes of the "ARTPOP film" is actually dedicated to music though, leaving the rest for a considerable credit roll.
G.U.Y. (Girl Under You) is theatrical and as Gaga describes it, "it’s me almost like Alice in Wonderland going through my own rabbit hole in my brain and re-experiencing the past year of my life." The ARTPOP film is a lot to take in visually, but some of the major themes include a betrayal, rebirth, rebuilding and then a dose of revenge at the end. It also is host to a ton of unexpected guests, including Jesus, Gandhi, Michael Jackson, the women from the Real Housewives of Beverly Hills and Bravo host Andy Cohen.
There’s plenty of references to goddesses, Greece and with all of the platinum hair, it’s hard not to see the video as a Versace collection come to life, especially since Gaga is the face of the Versace Spring 2014 ad campaign.
Gorgeously Grecian Music Videos
The Lady Gaga G.U.Y. Music Video is Very Versace
Trend Themes
1. Extended Music Videos - Opportunity for artists and brands to create longer, more elaborate music videos that showcase their products or services in a unique way.
2. Thematic Visual Storytelling - Brands can leverage the power of visual storytelling to communicate complex messages and create immersive brand experiences.
3. Celebrity Collaborations - Opportunity for brands to collaborate with celebrities and influencers to increase visibility and reach new audiences.
Industry Implications
1. Music and Entertainment - The music and entertainment industries can create immersive brand experiences and showcase products through extended music videos.
2. Fashion and Luxury - Fashion brands can collaborate with celebrities and influencers to increase brand visibility and market their products through visual storytelling.
3. Marketing and Advertising - Marketers can leverage the power of visual storytelling to create immersive brand experiences that engage consumers and drive sales.