Ladurée Vancouver recently expanded its menu to include a fun assortment of macaron-inspired cocktails, as well as to-go sorbet and ice cream cups that are topped with macarons.
While macarons often serve as satisfying take-away treats on their own, these new treats offer a refreshing way for Canadian consumers to cool off in the heat of the summer months. These new frozen desserts are available in a range of 10 flavors, including classics like coffee and vanilla, as well as hazelnut, raspberry and rose. To showcase the macarons as indulgent ice cream toppings, Ladurée Vancouver packages the sweets in containers with domed transparent plastic lids.
Ladurée also offers a range of decadent dessert options with macarons as the focal point, such as the Coupe Plaisir and the Mini Macarons Glacés.
Macaron-Topped Dessert Cups
Ladurée Vancouver is Now Serving To-Go Ice Cream and Sorbet
Trend Themes
1. Macaron-inspired Cocktails - Creating unique and flavorful cocktails that incorporate the popular macaron treat presents an opportunity for bartenders to attract customers looking for innovative and visually appealing drinks.
2. To-go Frozen Desserts - Designing convenient and portable dessert cups, like the ones topped with macarons, allows businesses to tap into the growing market of on-the-go consumers who still want indulgent sweet treats.
3. Macarons as Ice Cream Toppings - Exploring the trend of using macarons as creative and eye-catching toppings in ice cream cups opens up possibilities for dessert shops to offer unique and Instagram-worthy treats.
Industry Implications
1. Food & Beverage - Innovation within the food and beverage industry can occur through the development of new dessert concepts, such as macaron-topped ice cream cups, that appeal to consumers seeking memorable culinary experiences.
2. Hospitality - Hotels, cafes, and restaurants can differentiate themselves by incorporating macaron-inspired desserts and drinks into their menus, providing guests with delightful and Instagrammable treats.
3. Confectionery - Confectionery brands can leverage the popularity of macarons to create innovative and tempting products, such as macaron-inspired cocktail mixes or macaron-flavored sorbet, appealing to consumers looking for unique flavor combinations.