Within the world of Animal Crossing: New Horizons, KFC Philippines created KFC Island as a virtual recreation of its restaurant. When visiting the island, players will see a character that reminds them of Colonel Sanders, as well as branded signage. The island will only remain open for a few more days and spots are coveted, as KFC Philippines is only permitting visits to a certain number of players during select hours.
Animal Crossing: New Horizons, which launched during a global pandemic, has become a way for brands to virtually engage the brand's Millennial and Gen Z players. Since the game's launch, brands have set up everything from their own shops to galleries and fashion collections within the new Animal Crossing game.
Virtual Video Game Restaurants
KFC Island on Animal Crossing Recreates the Fried Chicken Chain
Trend Themes
1. Branded Virtual Experiences - Creating virtual experiences within popular video games allows brands to engage with Millennial and Gen Z players in a unique and immersive way.
2. Limited-time Virtual Events - Restricting access and hosting limited-time virtual events in video games creates a sense of exclusivity and can generate buzz and demand.
3. Virtual Advertising and Sponsorships - Brands can explore opportunities for virtual advertising and sponsorships within video games as a way to reach a highly engaged audience.
Industry Implications
1. Food and Beverage - Restaurants and food brands can leverage virtual experiences in video games to enhance brand awareness and engage with younger demographics.
2. Gaming and Entertainment - The gaming industry can capitalize on the demand for virtual branded experiences by collaborating with brands and creating immersive in-game partnerships.
3. Advertising and Marketing - Advertising and marketing agencies can explore new avenues for virtual advertising and sponsorships within popular video games to reach a highly receptive audience.