Kawamura Ganjavian is a design group that practically traveled the world before landing in Madrid. One of their newest designs is 'Caterpillar,' a selection of seating inspired by the bug with a lot of legs. There are three versions of Kawamura Ganjavian's Caterpillar and each adds an organic feel to whatever space they're in.
'Caterpillar' by Kawamura Ganjavian would be a pretty amazing addition to a garden. If you treat it right, it might even turn into a butterfly.
Implications - Kawamura Ganjavian is an innovative design group that had seen its fair share of the world prior setting up shop in Madrid. The series captures both long and narrow benches alike. The photos seem to challenge the idea that benches represent stability.
Butterfly Bug Benches
Kawamura Ganjavian Brings Seating to Life with 'Caterpillar'
Trend Themes
1. Organic Seating - Innovative seating designs, such as Kawamura Ganjavian's 'Caterpillar,' inspired by organic forms and materials offer a disruptive innovation opportunity for furniture makers.
2. Non-traditional Bench Design - New bench designs like the long and winding 'Caterpillar' offer a disruptive innovation opportunity for outdoor and public space furniture manufacturers.
3. Nature-inspired Design - Incorporating elements of nature to the design of furniture can offer a disruptive innovation opportunity for companies looking to appeal to the growing interest in biophilic design.
Industry Implications
1. Furniture - The furniture industry can explore opportunities in organic materials and nature-inspired designs for seating, such as Kawamura Ganjavian's 'Caterpillar,' to create innovative and unique products.
2. Outdoor and Garden Furniture - Companies in the outdoor and garden furniture industry can explore non-traditional bench designs to offer more options to stylishly accommodate outdoor public spaces.
3. Hospitality - The hospitality industry can incorporate nature-inspired design elements in its furniture, such as organic-shaped seating, to create more innovative and visually-appealing spaces for guests.