Blend and Press is a London-based juicery that came up with a fun line of juice bottles to coincide with London Fashion Week. Long hours sitting watching shows and rushing throughout the city can be dehydrating, but these vegetable juices make sure that fashion week attendees are bright-eyed and filled with energy.
Each of the healthy drinks is humorously branded with a name that pays tribute to a well-known designer. Some of these funny names include Kale Lagerfeld, Cacao Chanel and Aloe Vera Wang, which work oddly well as juice names without being too far of a stretch. These healing drinks are designed to provide a small dose of rejuvenation and detoxification, as well as a big boost of nutrition amidst the chaos of fashion week.
Couture Juice Branding
Blend and Press' Juice Bottles Pay Tribute to Iconic Designers
Trend Themes
1. Humorous Juice Branding - Opportunity to incorporate humor and creativity in product branding to create a memorable and engaging customer experience.
2. Fashion Week-inspired Product Line - Opportunity to create special edition products that align with popular events or cultural moments to attract target audience.
3. Functional Beverages for Events - Opportunity to develop specialized beverages that cater to the specific needs of attendees at events and conferences.
Industry Implications
1. Food & Beverage - Opportunity for innovative branding and product development within the food and beverage industry to differentiate from competitors.
2. Fashion - Opportunity for fashion brands to collaborate with beverage companies to create limited edition products that appeal to their target audience.
3. Event Management - Opportunity to offer specialized beverage options that enhance the overall attendee experience at events and conferences.