JAXJOX shared its $350 smart kettlebell at CES 2019 as a connected fitness gadget that boasts the ability to keep track of one's reps, sets and total workout time. The kettlebell boasts the ability to change its weight between 12 to 42 pounds and is paired with a charging base.
To help active, health-minded individuals make the most of this smart piece of equipment for working out at home, JAXJOX offers a subscription membership service that connects users to live and on-demand fitness classes. Data collected by the smart kettlebell is sent to the companion and JAXJOX app, which is useful for determining one's personal fitness score, which adds a gamified element to working out by providing something to work towards improving over time.
In the future, JAXJOX plans to add to its range of connected workout equipment with dumbbells and a foam roller.
Connected Kettlebells
JAXJOX Showcased Its Smart Kettlebell for High-Tech Workouts at CES 2019
Trend Themes
1. Connected Fitness Gadgets - The rise of connected fitness gadgets, like JAXJOX's smart kettlebell, presents opportunities for innovative workout experiences and personalized fitness tracking.
2. Subscription Membership Services - Subscription membership services, like JAXJOX's offering of live and on-demand fitness classes, have the potential to revolutionize the way people access exercise programs and stay motivated.
3. Gamified Workouts - The integration of gamification, such as JAXJOX's personal fitness score, into fitness equipment and apps can make workouts more engaging and encourage users to strive for continuous improvement.
Industry Implications
1. Fitness Equipment Manufacturing - The fitness equipment manufacturing industry can leverage connected kettlebells, dumbbells, and other connected workout equipment to tap into the growing demand for smart fitness devices.
2. Online Fitness Platforms - Online fitness platforms can explore partnerships with connected fitness gadget providers, like JAXJOX, to offer seamless integration of smart workout equipment and data tracking for their users.
3. Health and Wellness Apps - Health and wellness app developers can incorporate gamification elements and personalized fitness tracking features, inspired by JAXJOX's smart kettlebell, to enhance user engagement and adherence to exercise routines.