Spicy Chargrilled Burgers

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The Habit Jalapeño Char Burger is Handmade to Order

The Habit Jalapeño Char burger is the latest addition to the brand's menu that's arriving just in time for spring to offer patrons a way to start off the season on a decidedly spicy note. The burger is handmade to order and features a chargrilled patty topped with a slice of American cheese before being finished with a house-made jalapeño mustard range and a spicy jalapeño jam. The burger also features lettuce, tomatoes and pickled jalapeños to further dial up the flavor, and comes served on a warm brioche bun for a touch of soft texture.

The Habit Jalapeño Char burger is being launched on April 19, 2023 alongside the returning Patty Melt but both menu items will only be around for a limited time.
Trend Themes
1. Spicy Fast Food - There is an opportunity to create more spicy fast food options for consumers.
2. Customizable Fast Food - Fast food establishments could benefit from allowing customers to customize their orders and create their own unique burgers and sandwiches.
3. Limited-time Menu Items - Offering a rotating selection of limited-time menu items may be a successful strategy for restaurants to keep customers interested and coming back.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to incorporate more unique and spicy burger options into their menus.
2. Casual Dining - Casual dining establishments could benefit from offering customizable menu items, similar to how fast food chains offer build-your-own burgers and sandwiches.
3. Food and Beverage - Food and beverage companies could capitalize on the trend of offering limited-time menu items by creating and marketing their own exclusive seasonal products.

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