The hit TV show Broad City has a strong focus on sex positivity, so the new Broad City x Love Honey intimate toys come as an extension of this notion as well as a way to celebrate the upcoming new season release.
The toys include a number of pleasure devices that are all themed with the show in mind to offer young consumers a familiar brand experience when perusing what to pick up.
Speaking on the new Broad City x Love Honey intimate toys, Illana Glazer and Abbi Jacobson said, "We're really excited to have this line of pleasure products. We love that Broad City's sex positivity carries into real life with these products and we hope the world enjoys them."
Millennial TV Intimacy Toys
The Broad City x Lovehoney Intimate Toy Line Celebrates the New Season
Trend Themes
1. Sex-positive TV Merchandise - The Broad City x Lovehoney intimate toy line taps into the trend of incorporating sex positivity into popular TV merchandise, creating opportunities for other TV shows to explore similar collaborations.
2. Branded Pleasure Devices - The Broad City x Lovehoney intimate toy line leverages a recognized TV show brand to create a unique and themed product offering, highlighting the potential for other brands to branch out into the pleasure device market for increased brand recognition and consumer engagement.
3. Celebrity-endorsed Intimate Toys - The collaboration between Illana Glazer, Abbi Jacobson, and Lovehoney on the Broad City toy line demonstrates the potential of celebrity endorsements in the adult toy industry, presenting opportunities for other celebrities to create their own lines and connect with a new audience.
Industry Implications
1. TV Merchandise - The success of the Broad City x Lovehoney intimate toy line showcases the potential for TV shows to expand their merchandise offerings beyond traditional clothing and accessories to include intimate products that align with their themes and target audience.
2. Adult Toy Market - The collaboration between Broad City and Lovehoney highlights the profitability of the adult toy market and the potential for new entrants to disrupt the industry by leveraging popular culture and brand partnerships to create unique and widely appealing products.
3. Celebrity Product Lines - The Broad City x Lovehoney intimate toy line exemplifies the success of celebrity product collaborations, suggesting opportunities for other celebrities to enter various industries with their own branded products and leverage their fan base for increased sales and exposure.