Luxury auto brand Lexus has recently added to New York City's trendy meatpacking district with its new venture, Intersect by Lexus. Unlike the chic boutiques, art galleries and various clubs in the area Lexus is focusing on fostering creativity in its new space. This new venture into experimental marketing will set up Intersect by Lexus as a hideaway for creative minds to come together, exchange ideas and seek inspiration. The hub will seve as the brand's larger goal of supporting innovation through local and global events.
Housed in a fairly expansive space, this installation is intended to draw in those with or without an interest in cars. The space is elegantly welcoming and invites people to come in and enjoy food while also crossing paths with creators of fashion, art, design, entertainment, technology and more.
Creative Connection Hubs
The Latest Intersect by Lexus Hub Allows Creators to Cross Paths
Trend Themes
1. Creative Collaboration Spaces - The rise of creative collaboration spaces provides opportunities for professionals from different industries to come together and exchange ideas, fostering innovation.
2. Experimental Marketing - The trend of experimental marketing creates opportunities for brands to engage with consumers in unique and immersive ways, like Lexus' Intersect hub.
3. Supporting Innovation - The focus on supporting innovation through physical spaces and events allows brands to connect with creative minds and drive disruptive ideas forward.
Industry Implications
1. Hospitality - The hospitality industry can benefit from creating creative collaboration spaces within hotels or resorts to attract guests and provide a unique experience.
2. Automotive - The automotive industry can explore experimental marketing strategies to engage consumers beyond traditional showrooms and dealerships, fostering brand affinity.
3. Entertainment - The entertainment industry can leverage creative collaboration hubs to bring together artists, designers, and technologists, fostering cross-disciplinary innovation in storytelling.