The fact that there are groups of people who's sole job is to scour the web for disturbing and inhumane content should be reason enough for Toys R Us to create a series of 'Internet is Not Safe' print ads. This PSA is not only helpful to parents, but clever as well. By encouraging parents to keep children off the Internet, or at least create more controls, Toys R Us creates a campaign for more traditional play.
The Internet is Not Safe print ads revolve around common and seemingly innocent searches that result in seedy finds. Of course, they put a fun twist on it by showing Barbie cleaning blood off the floor, Ken chained to a bed and Buzz Lightyear popping pills. Parents will appreciate the humor.
Parental Warning Campaigns
Toys R Us' Internet is Not Safe Ads Bring Awareness to Online Searches
Trend Themes
1. Internet Safety - The need for increased awareness and controls on the internet to protect children from inappropriate content.
2. PSA Advertising - Creating print ads that use humor to draw attention to important social issues.
3. Traditional Play - Encouraging children to engage in more conventional play activities, away from screens and devices.
Industry Implications
1. Toy Retail - Opportunity for toy retailers to promote the benefits of traditional play and offer more traditional toys and games.
2. Online Safety Software - Opportunity for companies specializing in online safety and parental control software to provide more comprehensive solutions.
3. Psychology Services - Opportunity for psychologists and mental health professionals to offer services to help parents and children navigate the impact of excessive screen time.