The Instant America Infographic uses statistics to show that Americans are in a hurry and will not stand for waiting.
In a world of fast-working technology, people seem to forget that the Internet didn't even exist a few years ago; now, it seems that if a Google search is slowed by only 4/10 of a second, the total number of searches reduces by 8,000,000 in just one day. It also turns out that one in four people ditch a web page if it takes more than four seconds to load -- a web page taking four seconds to load in the year 2000 would have been a miracle. It's not just the Internet though; the majority of Americans will not wait in line longer than 15 minutes (try living in communist Russia).
According to the Instant America Infographic, the speed at which Americans demand service is growing rapidly.
Speedy Service Charts
The Instant America Infographic Shows People are Growing Impatient
Trend Themes
1. Instant Gratification - As Americans grow increasingly impatient with slow service, businesses can capitalize on the desire for instant gratification by providing fast and efficient service.
2. Streamlined Processes - To keep up with the demand for speedy service, companies can innovate their processes and utilize technology to streamline operations and provide quick solutions to customers.
3. Efficient Technology - The need for speed presents an opportunity for tech companies to develop more efficient and faster technology, such as faster loading web pages and quicker search algorithms.
Industry Implications
1. Retail - With customers unwilling to wait in line for more than 15 minutes, retailers can innovate their checkout processes and utilize technologies such as self-checkout to provide faster service.
2. Tech - The need for faster and more efficient technology presents an opportunity for tech companies to innovate and develop new products and solutions that streamline processes and provide instant results.
3. Hospitality - To keep up with growing impatience, hospitality companies such as hotels and restaurants can invest in technologies that allow for faster check-in and ordering processes, as well as quick responses to customer requests.