Pharrell Williams' ICECREAM Made in Italy is a brand new luxury line that extends from his two already existing streetwear labels Billionaire Boys Club and ICECREAM. The label is comprised of a series of premium clothing, accessories, and footwear options that are as the name suggest, crafted in Marche, Italy. The debut collection dials in on footwear selections, with a series of clothing and accessories set to follow soon after -- there are anticipated t-shirts, socks, hoodies, money trays, skate decks, and a Vermeil Gold ICECREAM charm necklace.
The first drop is comprised of two footwear silhouettes -- the Diamond and Dollar sneaker and the Velour Slip-On shoes. The sneaker is constructed from a Bottalato leather material with leather lacing systems as well. The sneaker sole is Vero Cuoio and has embellished graphic details. The Velour Slip-Ons boast the ICECREAM dripping logo and Diamond and Dollar motifs all-over. The collection is set to drop on September 15 online and at the BBC ICECREAM NYC flagship location.
Luxe Dessert Graphic Footwear
ICECREAM Made in Italy Drops Premium Pastel Footwear Options
Trend Themes
1. Luxury Fashion Footwear - ICECREAM Made in Italy drops a premium footwear line with graphic details and Italian craftsmanship, signaling a trend towards elevated luxury fashion sneaker options.
2. Pastel Colorways - The Luxe Dessert collection features pastels as a key color theme, illustrating a trend towards playful, candy-colored footwear - especially in luxury branding.
3. Celebrity Designer Lines - The launch of Pharrell Williams' ICECREAM Made in Italy label, which extends beyond streetwear to include luxury fashion items, joins a trend of celebrities expanding their personal brands into all aspects of lifestyle products, creating potential disruption in fashion verticals.
Industry Implications
1. Luxury Fashion - The launch of ICECREAM Made in Italy's luxury line showcases a trend towards elevated footwear sophistication and craftsmanship in high-end consumer goods.
2. Celebrities and Fashion - Pharrell Williams' ICECREAM Made in Italy is one of many examples of celebrity designers expanding their personal brands by offering premium fashion options, potentially disrupting traditional perceptions of luxury fashion.
3. Footwear Design - The Luxe Dessert collection from ICECREAM Made in Italy, featuring innovative graphic details and pastel colorways, signals a trend towards playful yet elevated design in footwear.