The Hortifruti 'Only the Good Ones Get In' ad campaign adorably depicts what it takes to get into a parcel of pre-packaged fruit. From an orange donating organs to a lemon walking older fruit and even a strawberry participating in a blood donation, there are many ways to tell which fruit deserve to go into consumer heaven. At the very least, these suggestions will tug at more than a few heartstrings and imaginations.
Conceived and executed by MP, an ad agency based in Espírito Santo, Brazil, the Hortifruti 'Only the Good Ones Get In' ad campaign was art directed by Louis Debbané with creative direction by Mônica Debbané and Gustavo Mendonça. It was illustrated by José Azevedo.
Good Samaritan Fruit Ads
The Hortifruti 'Only the Good Ones Get In' Campaign is Adorable
Trend Themes
1. Adorable Fruit Ads - Opportunity for disruptive innovation in advertising by using cute and heartwarming visuals to promote products.
2. Creative Food Packaging - Opportunity for disruptive innovation in the food packaging industry by designing unique and eye-catching packaging that tells a story.
3. Emotional Marketing Campaigns - Opportunity for disruptive innovation in marketing by creating emotional campaigns that resonate with consumers and make a lasting impact.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by exploring new and inventive ways to capture consumers' attention and create memorable campaigns.
2. Food Packaging - Opportunity for disruptive innovation in the food packaging industry to differentiate products and enhance brand storytelling through creative packaging designs.
3. Marketing - Opportunity for disruptive innovation in the marketing industry by leveraging emotional storytelling and unique visuals to create powerful and engaging campaigns.