Designer Moruba created these elegant horse wine labels that feature the beautiful and majestic creature in a profile view. Each of the three varieties of the Pirineos wine contains the same image of the exact same horse.
The wine varieties are differentiated by the placement of a human hand, which is located on a different part of the horses face. The bottle of red Merlot features a hand placed on the horse's forehead. The white Chardonnay wine displays a human hand on the horse's cheek. Last, the bottle of Rose features a human hand placed on the horse's neck.
While these minimalist horse wine labels are only slightly different, they allow the brand to present a cohesive and classic visual. The wines are also slightly different with the color of the writing, which appears as a similar color to the wine that each bottle contains.
Equestrian Wine Branding
The Pirineos Wines Reveal Horse Wine Labels with a Majestic Black Horse
Trend Themes
1. Minimalist Wine Label Design - Opportunity for wineries to create elegant and cohesive branding through minimalist and visually striking wine labels.
2. Personalized Wine Varieties - Potential for wineries to differentiate their wine varieties through unique visual elements, such as the placement of a human hand on horse wine labels.
3. Color Coordination in Wine Packaging - Chance for wineries to enhance packaging design by coordinating the color of the writing with the color of the wine in each bottle.
Industry Implications
1. Wine & Spirits - Disruptive innovation opportunity for the wine and spirits industry to experiment with creative branding concepts and elevate their products' visual appeal.
2. Graphic Design - Opportunity for graphic designers to create visually striking and cohesive wine label designs that capture consumers' attention and communicate brand identity effectively.
3. Beverage Packaging - Potential for the beverage packaging industry to explore innovative ways to coordinate packaging design with the product within, enhancing consumer perception and brand recognition.