On Decemember 20th, Holiday Inn offered rooms for only £20.12! The reason for the super cheap Holiday Inn one-day promotion was to emphasize that Holiday Inn is the official hotel for the 2012 Olympic and Paralympic Games in London.
The Holiday Inn one-day promotion allowed people to book the ultra-low-priced rooms at 171 Holiday Inn and Holiday Express hotels (owned by InterContinental Hotels Group) around Britain. During the Olympics, Holiday Inn also expects to provide 50 British athletes with 1,500 free stays.
Hotel Cheapvertising
Holiday Inn One-Day Promotion Offers Rooms for Only £20.12 to Hype 2012
Trend Themes
1. Low-cost Hotel Promotions - Offering rooms at extremely low prices to promote events or causes.
2. Event-related Hotel Marketing - Leveraging major events to create marketing opportunities for hotels.
3. Athlete Sponsorship Accommodation - Providing accommodation for athletes to increase brand visibility.
Industry Implications
1. Hospitality - Hotels and resorts can attract customers by offering creative promotional deals.
2. Sports and Entertainment - Event organizers can partner with hotels to provide lodging options for attendees or athletes.
3. Marketing and Advertising - Agencies can develop creative promotional campaigns for events or brands that leverage partnerships with hotels.