The Hershey’s Chocolate World experience inside the New York-New York Hotel in Las Vegas is an enormous, chocolate-centric retail haven. With an exterior facade that mimics the bright lights of Times Square, Hershey's Chocolate World is an over-the-top experience designed with everyone's inner child in mind.
The massive candy shop haven was designed by JGA to be the brand's flagship and incorporates many of the candy giant's various divisions, like Jolly Ranchers, Twizzlers, Reese's and Ice Breakers.
The extravagant retail experience is at home on the Vegas strip and will serve as good competition for the Coca-Cola and M&M's flagships close by. In creating a destination flagship that is also a form of entertainment, the brand is tapping into the desire on the part of consumers to have an immersive retail experience.
Experiential Candy Shops
The Hershey’s Chocolate World Experience Boasts a Wall of Candy
Trend Themes
1. Experiential Retail - As consumers seek more immersive retail experiences, creating engaging flagship stores can be a disruptive innovation opportunity for brands.
2. Brand Flagship Stores - Creating flagship stores that showcase a brand's various divisions and offerings can be a disruptive innovation opportunity for companies to stand out in their industry.
3. Entertainment-based Retail - Developing retail experiences that offer entertainment and fun for customers can be a disruptive innovation opportunity for brands to increase foot traffic and engagement.
Industry Implications
1. Retail - As consumers prioritize more immersive and entertaining retail experiences, the retail industry can disrupt by creating flagship stores that engage all five senses.
2. Food and Beverage - Developing flagship stores that showcase a brand's various food and beverage offerings can be a disruptive innovation opportunity for companies in this industry to differentiate and attract customers.
3. Hospitality and Tourism - Creating experiential flagship stores like Hershey's Chocolate World can be a disruptive innovation opportunity for companies in the hospitality and tourism industry to attract more visitors and enhance the customer experience.