Bird launched a new 'Helmet Selfie' feature, which will reward consumers who take a photo of themselves wearing a helmet. The feature was created in order to promote the use of helmets among those who rent scooters from the company. Bird will also use computer vision to make sure submissions are accurate.
Those who submit a Helmet Selfie will also be rewarded. The company has not stated exactly what rewards will be available to consumers, however, ride credits will be included as one of the potential rewards.
The new feature and rewards system is a good way for the company to promote safety-conscious behaviors for its customers. Additionally, it gives Bird a chance to interact with its customers.
Scooter Rental Safety Campaigns
Bird Launched a Helmet Selfie Feature with Accompanying Rewards
Trend Themes
1. Helmet Selfie Campaigns - Bird's initiative to promote helmet usage through selfie campaigns may encourage similar initiatives in the transportation industry.
2. Computer Vision Verification - The use of computer vision for verification can become a trend in ensuring compliance with safety regulations.
3. Reward Systems for Safety - Reward systems for safety compliance can be a promising strategy for encouraging safer behaviors in various industries.
Industry Implications
1. Transportation - The transportation industry can benefit from similar campaigns for promoting safety and compliance.
2. Technology - The use of computer vision in verifying compliance can disrupt traditional methods of ensuring safety.
3. Marketing and Advertising - The development of reward systems for safety compliance can create opportunities for marketing and advertising agencies to create effective campaigns.