There's certainly no shortage of health trackers on the market today, but the TomTom 'Touch' fitness tracker looks to help offer users a different kind of health data.
The TomTom 'Touch' works by measuring active time, steps, calories burned, sleep time and distance walked, but it also measures one other thing: body mass. Users can see how much body fat and muscle mass they have in addition to the usual data like heart rate and activity levels.
The TomTom 'Touch' fitness tracker is aimed at enabling consumers to pinpoint how certain lifestyle choices (say, diets) can affect their overall weight in the grander scheme. The device comes as one of the new wave of health trackers that are becoming more focused on overall health and well-being rather than just the usual data points.
Mass-Measuring Health Trackers
The TomTom 'Touch' Fitness Tracker Keeps an Eye on Body Fat
Trend Themes
1. Personalized Health Data - The TomTom 'Touch' fitness tracker provides users with specific measurements such as body fat and muscle mass, allowing for personalized health insights and customized lifestyle choices.
2. Holistic Health Tracking - The new wave of health trackers, exemplified by the TomTom 'Touch', emphasizes overall health and well-being by incorporating data beyond traditional metrics like heart rate and activity levels.
3. Data-driven Lifestyle Choices - With the ability to measure how certain lifestyles choices impact weight, the TomTom 'Touch' offers consumers the opportunity to make data-driven decisions regarding diet and exercise.
Industry Implications
1. Fitness Technology - The TomTom 'Touch' fitness tracker is a disruptor in the fitness technology industry, providing users with a more comprehensive approach to tracking health and wellness.
2. Wearable Devices - The rise of health trackers like the TomTom 'Touch' presents disruptive innovation opportunities in the wearable devices industry, as consumers seek more personalized and holistic tracking solutions.
3. Health and Wellness - The inclusion of body fat and muscle mass measurements in the TomTom 'Touch' opens up disruptive innovation possibilities in the health and wellness industry, enabling users to make more informed decisions about their overall well-being.