This year, consumers can look forward to a new product from SheaMoisture called the Power Greens Hair Tea Rinse, which is packed with nourishing green ingredients like avocado, kale and antioxidant-rich green tea, plus moringa. The product is formulated to nourish and soften hair, especially when it is weak, dull or difficult to manage. The tea-infused hair rinse is meant to be used to pre-cleanse the scalp—as PopSugar describes, "you'll actually use the formula on your scalp like you would a toner for your face."
Those who are looking for next-level hair health are turning to pre-wash treatments that show extra love to the hair and scalp with ingredients that are ultra-nourishing, deeply cleansing and effective for addressing specific hair concerns.
Tea-Infused Hair Rinses
SheaMoisture's Power Greens Hair Tea Rinse is a Pre-Cleanse Treatment
Trend Themes
1. Pre-wash Treatments - Opportunity for creating innovative hair care solutions that provide extra nourishment and address specific hair concerns before shampooing.
2. Tea-infused Products - Disruptive potential in developing hair care products infused with tea, which offer nourishing and cleansing properties.
3. Scalp Toners - Opportunity for creating toner-like formulas for the scalp that promote scalp health and improve hair manageability.
Industry Implications
1. Hair Care - Hair care industry can explore the development of pre-wash treatments that offer extra nourishment and address specific hair concerns.
2. Natural Beauty - Natural beauty industry can leverage the potential of tea-infused ingredients to create innovative hair care products that cater to conscious consumers.
3. Personal Care - Opportunity for personal care brands to introduce scalp toners that promote scalp health and enhance the overall hair care experience.