Luxury Illustrated T-Shirts

'Gucci x Angelica Hicks' is a Line of Artist Illustrated T-Shirts

Angelica Hicks is a British-born artist who collaborated with luxury Italian brand Gucci to create 'Gucci x Angelica Hicks.'

This exclusive collection features 11 illustrations printed onto unisex Gucci t-shirts. Each print is numbered (like a fine art print) and there are only 100 of each print available. Each print is sold in a metallic box with the same print embossed on the front. The prints feature quirky Gucci-related puns and one includes a drawing of Gucci ambassador Florence Welch.

To commemorate the release, Gucci commissioned Angelica Hicks to create two large outdoor wall murals in New York City of the illustrations. Gucci x Angelica Hicks has also launched a special Snapchat geo-filter located near one of the murals.
Trend Themes
1. Artist Illustrated Fashion - Disruptive innovation opportunity: Collaborating with artists to create limited-edition, numbered prints on luxury fashion items.
2. Limited Edition Collectibles - Disruptive innovation opportunity: Creating exclusive collections with a limited number of prints to drive demand and value.
3. Branded Outdoor Art Installations - Disruptive innovation opportunity: Partnering with artists to create large-scale outdoor murals as a unique way to engage consumers and create buzz.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating artist collaborations into luxury fashion brands to create unique and collectible items.
2. Art - Disruptive innovation opportunity: Leveraging art and fashion collaborations to bring limited edition prints and designs to a wider audience.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilizing outdoor art installations and Snapchat geofilters to create interactive and immersive brand experiences.

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