Grüv Beverages have been unveiled by Canada-based beverage brand BevCanna Enterprises as a new refreshment option for consumers who are seeking a flavorful product with the benefits of cannabis in the mix.
The drinks have been developed in two distinct flavor profiles including Matcha Green Iced Tea and Ginger Mint Herbal Iced Tea, which both feature refreshing properties. The drinks will have a ready-to-drink profile and feature five milligrams of THC and five milligrams of CBD in the mix to provide a balanced experience for consumers.
Chief Commercialization Officer at BevCanna Emma Andrews spoke on the inspiration behind the new Grüv Beverages saying, "Iced tea was among the top five performing concepts, among 25 product concepts tested. We are also choosing to launch this brand with a balanced THC and CBD profile (1:1 ratio), in order to provide consumers with a mild, yet effective cannabis experience."
CBD-Infused Ice Teas
Grüv Beverages will Come in Two Refreshing Flavor Options
Trend Themes
1. Cbd-infused Beverages - Opportunity for beverage companies to incorporate CBD into products for the growing market of consumers seeking the benefits of cannabis in their drinks.
2. Flavor Innovation - Opportunity for companies to develop unique and refreshing flavor profiles for CBD-infused beverages to appeal to consumers seeking both taste and benefits.
3. Ready-to-drink Products - Opportunity for companies to create convenient, on-the-go CBD-infused drink options for consumers seeking a balanced and mild cannabis experience.
Industry Implications
1. Beverage Industry - Opportunity for companies in the beverage industry to enter the growing market of CBD-infused beverages with unique flavor profiles and ready-to-drink options.
2. Cannabis Industry - Opportunity for companies in the cannabis industry to expand their product lines into the beverage market with a focus on balanced THC and CBD ratios in their products.
3. Functional Food Industry - Opportunity for companies in the functional food industry to incorporate CBD into their products as a way to appeal to health-conscious consumers seeking both taste and wellness benefits.