Following the release of its Clear Latte, Asahi is now offering a creative spin on the classic green matcha latte with its 'Clear Matcha Latte' beverage, which is completely clear.
Although the product is packaged in a way that resembles bottled water, the Matcha Latte is said to have a rich and milky consistency that's comparable to the traditional green tea drink. Additionally, the product is caffeine-free, low-calorie and contains no fat. Asahi was able to create this unique beverage with a fragrant green tea extract and whey minerals derived from raw milk.
A number of inventive clear beverages have been launched in Japan, most of them boasting a mouthfeel that is comparable to a creamy, drinkable dairy beverage.
Clear Matcha Lattes
Asahi Transformed the Green Matcha Latte into a Bottled, Colorless Beverage
Trend Themes
1. Clear Beverages - Opportunity for innovative beverage brands to create clear versions of traditionally opaque drinks.
2. Alternative Tea Products - Opportunity for tea companies to diversify their product offerings by creating unique and unconventional tea beverages.
3. Healthy and Low-calorie Drinks - Opportunity for beverage companies to tap into the growing demand for healthier and low-calorie drink options.
Industry Implications
1. Beverage - Beverage industry can explore the creation of clear and innovative tea and coffee beverages.
2. Tea - Tea industry can experiment with different flavor profiles and ingredients to create alternative tea products.
3. Health and Wellness - Health and wellness industry can benefit from the development of low-calorie and healthy drink options.