For Colorado Craft Beer Week this year, the Great Divide Brewing Company launched a fun run event in collaboration with Brunch Running and Flippin’ Flapjacks called 'Beer and Pancakes bRUNch.'
True to the collaborators and the name of the event, the themed experience revolved entirely around running, pancakes and beer. The event kicked off from the Barrel Bar, with both 5K and 10K routes as options that led to brunch of pancakes and sausages with "breakfast beers" served. Some of the options available included Great Divide Brewing Company beers like Colette, Orabelle and Samurai, as well as other refreshing drinks like kombucha and orange juice.
The price of the event, $20, covered the run, food, two beers and even a donation to the Run Eat Drink Foundation.
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
Trend Themes
1. Boozy Brunch Events - The rise of boozy brunch marathons creates opportunities for breweries and restaurants to collaborate on unique running events that combine physical activity, food, and alcoholic beverages.
2. Themed Fun Runs - Themed fun runs, like the 'Beer and Pancakes bRUNch,' offer a disruptive innovation opportunity for companies to create experiential marketing events that engage consumers through a combination of fitness, cuisine, and entertainment.
3. Breakfast Beers - The emergence of breakfast beers as a concept allows breweries to tap into new market segments and develop innovative beer offerings specifically designed to complement morning meals.
Industry Implications
1. Craft Beer - Craft breweries can leverage the popularity of boozy brunch marathons to enhance brand visibility, attract new customers, and experiment with unique beer styles to cater to this growing market.
2. Fitness and Wellness - The collaboration between beer and brunch events and fitness organizations creates an opportunity for fitness and wellness companies to widen their audience reach and engage health-conscious consumers in a fun and unique way.
3. Food and Beverage - Restaurants and beverage companies can partner with breweries to create boozy brunch marathons, offering a fresh and exciting dining experience that combines food, drinks, and physical activity.