Ben & Jerry's has already proven itself as a leader in the fight for sustainability and continues to pave the way with its announcement of a global climate strike on September 20th from 12 to 2 p.m. local time. The ice cream brand will close over 300 franchise scoop stores and its manufacturing plants in the Netherlands and Vermont. The motivation behind this global climate strike comes from a 16-year-old climate activist named Greta Thunberg who calls on others to stand up for the environment.
Chris Miller, Ben & Jerry's activism manager stated: "for those corporations on the progressive side of the ledger, there is an opportunity to affect change through this kind of work." This change will not go unnoticed by consumers, and the commitment to activism is a central aspect of Ben & Jerry's consumer loyalty.
Branded Climate Strikes
Ben & Jerry's Will Close All Its Shops for a Global Climate Strike
Trend Themes
1. Global Climate Strike - Opportunity to participate in global climate strikes and support environmental activism.
2. Sustainability Leadership - Brands can differentiate themselves and build consumer loyalty by taking a strong stance on sustainability.
3. Youth Activism - Brands can align with youth activists like Greta Thunberg and leverage their influence to drive social change.
Industry Implications
1. Food and Beverage - Food and beverage companies can close their stores to participate in climate strikes, showcasing their commitment to sustainability.
2. Retail - Retailers can support climate strikes by closing their stores for a few hours, demonstrating their dedication to environmental causes.
3. Manufacturing - Manufacturing companies can align with climate activists and shut down their operations temporarily to raise awareness about climate change and environmental issues.