Unilever Unveils Magnum Tubs Made From Recycled Plastic
Grace Mahas — August 7, 2019 — Eco
References: magnumicecream & foodbev
With mounting concerns regarding the amount of pollution in our waterways, Unilever has launched a Magnum tub that's created from recycled polypropylene plastic. The shift to closed-loop packing stems from Unilever's global commitment to ensure a quarter of its plastic packaging is sourced from post-consumer recycled content by 2025.
“Pleasure seekers can now indulge in signature Magnum luxury with the knowledge that they can play a positive role in reducing the impact of plastics on the environment,” said Julien Barraux, vice president Magnum. In order to meet this goal and produced the closed-loop Magnum tubs, the company partnered with chemical company Sabic.
Over 600,000 recycled plastic Magnum tubs have been released in Spain, Belgium, and the Netherlands to date and Unilever plans to launch 3 million recycled tubs globally by 2020.
“Pleasure seekers can now indulge in signature Magnum luxury with the knowledge that they can play a positive role in reducing the impact of plastics on the environment,” said Julien Barraux, vice president Magnum. In order to meet this goal and produced the closed-loop Magnum tubs, the company partnered with chemical company Sabic.
Over 600,000 recycled plastic Magnum tubs have been released in Spain, Belgium, and the Netherlands to date and Unilever plans to launch 3 million recycled tubs globally by 2020.
Trend Themes
1. Closed-loop Packaging - The trend of closed-loop packaging presents an opportunity for companies to reduce their environmental impact by using recycled materials in their packaging.
2. Recycled Plastic Packaging - The adoption of recycled plastic packaging allows businesses to address concerns regarding pollution in waterways and contribute to a more sustainable future.
3. Post-consumer Recycled Content - The trend of incorporating post-consumer recycled content in packaging materials creates an opportunity for companies to meet sustainability goals and reduce plastic waste.
Industry Implications
1. Food and Beverage Packaging - The food and beverage packaging industry can benefit from implementing closed-loop packaging to meet consumer demands for sustainable products and minimize environmental impact.
2. Fast Moving Consumer Goods (FMCG) - Adopting recycled plastic packaging within the FMCG industry enables companies to demonstrate their commitment to environmental responsibility, attracting eco-conscious consumers.
3. Chemical Manufacturing - Chemical companies have an opportunity to collaborate with consumer goods companies in the production of closed-loop packaging, furthering the development of sustainable materials and solutions.
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