Ghost kitchen industry leader Kitchen United and American grocery retailer Kroger are teaming up to make it easier for people to get freshly prepared, on-demand restaurant food. The off-premise restaurant kitchen powered by Kitchen United at participating Kroger locations will offer up to six local, regional or national restaurant brands, and when customers go to order via an app, website or on-site kiosk, they will get to add all of their desired items from different brands to one receipt.
The first kitchen center of its kind will be coming to a Ralphs store in Los Angeles. As Atul Sood, Chief Business Officer of Kitchen United, says "We are applying our experience and taking steps to expand in non-traditional ghost kitchen formats such as retail shopping centers and food halls."
In-Store Ghost Kitchens
Kroger & Kitchen United are Offering On-Demand Meal Pick Up and Delivery
Trend Themes
1. In-store Ghost Kitchens - The trend of ghost kitchens expanding their reach by partnering with retail stores such as Kroger offers an opportunity for disruptive innovation in the food delivery industry.
2. On-demand Restaurant Food - The on-demand meal ordering system offered by Kitchen United and Kroger creates a trend of convenience and presents an opportunity for disruptive innovation in the food service industry.
3. Non-traditional Ghost Kitchen Formats - Kitchen United's expansion into non-traditional ghost kitchen formats such as retail shopping centers and food halls presents a trend of versatility and creates an opportunity for disruptive innovation in the commercial real estate industry.
Industry Implications
1. Food Delivery - The partnership between Kroger and Kitchen United's in-store ghost kitchens presents an opportunity for disruptive innovation in the food delivery industry.
2. Food Service - The on-demand ordering system offered by Kitchen United and Kroger creates a trend of convenience and presents an opportunity for disruptive innovation in the food service industry.
3. Commercial Real Estate - Kitchen United's expansion into non-traditional ghost kitchen formats such as retail shopping centers and food halls presents a trend of versatility and creates an opportunity for disruptive innovation in the commercial real estate industry.