In the past, shopping for a new car was a significantly different process than it is today, and the Genesis Gagnam store is evidence of just that. The store is designed to provide a holistic experience as opposed to something geared toward retail alone, and it thus works to establish the Genesis brand as much as possible.
In the days before the internet, car shopping was much the same as shopping for any other product. Prospective buyers might decide on a brand ahead of time, but they'd then go to the dealership to see which model made the most sense for them. With the wealth of research options available to modern consumers, most people already know exactly what they want by the time they go to the dealership. The Genesis Gagnam store, which was designed by OMA, recognizes that reality, and it's made to show off the Genesis brand identity instead.
High-Fashion Car Stores
The Genesis Gagnam Store Prioritizes Brand Over Retail
Trend Themes
1. Brand-focused Stores - Establishing an immersive shopping experience to showcase a brand identity beyond retail can solidify customer loyalty and create deeper brand connections.
2. Holistic Shopping Experience - Creating an environment that provides customers with an immersive experience tailored to the brand can drive sales and strengthen brand identity.
3. Research-driven Sales - Empowering customers with relevant information on products and services can transform traditional sales models, creating more informed customers and more focused sales experiences.
Industry Implications
1. Automotive - Providing customers with an immersive brand experience can differentiate from competitors and create loyal customers in the auto industry.
2. Retail - Creating a holistic shopping experience can elevate the retail industry to provide customers with immersive and engaging shopping experiences.
3. Architecture - Collaborating with brands to create immersive brand-focused stores can present opportunities for innovative and unique architecture designs in the retail industry.