The General Mills Lucky Charms have been overhauled with a new treat in the mix for the first time in 10 years to provide consumers with a new reason to enjoy the sweet cereal. Featuring the all-new Magical Unicorn marshmallow, the cereal has been ungraded to be more chromatic and visually intriguing for children to enjoy. This is thanks to the bright blue and purple hues that have been used to create the marshmallow, which has been inspired and created by kids.
The newly updated General Mills Lucky Charms breakfast cereal is set to start being available on store shelves starting in March 2018, and will be released in both 'Original' and 'Chocolate' flavor options for kids to enjoy.
Mythical Marshmallow Cereals
General Mills Lucky Charms Now Features a Unicorn Marshmallow
Trend Themes
1. Colorful Marshmallow Cereals - Opportunity for cereal companies to innovate with visually appealing marshmallow creations to attract children.
2. Kid-inspired Cereal Creations - Opportunity for companies to involve children in the design and creation process of new cereal products.
3. Limited Edition Cereal Marshmallows - Opportunity for companies to release limited edition cereal marshmallows to generate excitement and increase sales.
Industry Implications
1. Breakfast Cereal - Cereal companies can leverage colorful marshmallow cereals to entice children and increase market share.
2. Food Manufacturing - Manufacturers can collaborate with kids to create new and unique cereal marshmallow shapes and flavors.
3. Retail - Retailers can capitalize on limited edition cereal marshmallows to attract customers and increase foot traffic.