This unique example of public garden branding has been created for the Russian botanical garden Aptekarsky Ogorod. Designed by agency Olsh & Brothers, the project aimed to capture the historical heritage of Olsh & Brothers, which includes a lush history of being a training ground in botany for Russian medical students.
The garden branding designed by Olsh & Brothers is inspired by the packaging and imagery of Victorian apothecary branding and blends those elements with vibrant vintage illustrations of various botanical plants contained in Aptekarsky Ogorod, which is the oldest botanical garden in Russia, built in 1706.
This visual branding project is another example of the progression toward apothecary-inspired aesthetics that inspire trust in consumers in a time marked by skepticism toward Western medicine and a distrust of the pharmaceutical industry.
Botanical Garden Branding
The Aptekarsky Ogorod Boasts an Apothecary-Inspired Branding Scheme
Trend Themes
1. Apothecary-inspired Branding - There is an opportunity for more brands to adopt this trend as it inspires trust in consumers and highlights their historical heritage in a unique way.
2. Progression Toward Vintage Aesthetics - By incorporating vintage elements in branding, companies can capture a sense of nostalgia and appeal to consumers' desire for something classic.
3. Blending Historical Heritage with Modern Design - More brands can take inspiration from their own history and create modern designs that pay homage to their past, like the Aptekarsky Ogorod branding does.
Industry Implications
1. Pharmaceutical - Brands in the pharmaceutical industry can incorporate vintage apothecary-themed branding to establish trust in their products.
2. Botanical Gardens - Botanical gardens can capture their own historical significance and incorporate unique vintage design elements into their branding.
3. Herbal Supplements - Companies in the herbal supplement industry can embrace the vintage aesthetic to emphasize the natural and historical aspect of their products.