The fun food packaging for Don Bidon is packed with personality, which comes from having a playful face for each product that's made up of different food items.
The packaging designed by Getbrand asks the question: "What personality inspires your breakfast?" Each food product has its own distinct identity, like an oatmeal packet featuring cheery berry features and a mint leaf mouth, or the chocolate spread, which has a face made up of chocolate bits and curls. Although the faces are subtle, their human qualities are emphasized with a speech bubble that calls their ability to speak to attention. Although there are a lot of characters to choose from, they're also easily distinguished by color and vivid product images on each tub, wrapper or packet.
Mustachioed Food Packaging
Don Bidon's Fun Food Packaging Plays Around with Personality
Trend Themes
1. Personality-driven Packaging - Creative packaging designs featuring characters made up of food items are becoming popular, presenting new opportunities for brands to stand out and engage with consumers.
2. Customizable Product Identities - The use of customizable product identities allows brands to connect with consumers on a personal level, addressing their specific preferences and tastes.
3. Humorous Branding - Incorporating humor into brand identity and packaging can distinguish products on the shelf and create a memorable experience for consumers.
Industry Implications
1. Food and Beverage - By using creative packaging designs to convey personality and humor, food and beverage companies can differentiate their products in a crowded marketplace.
2. Marketing and Advertising - Customizable product identities and personality-driven packaging creates new opportunities for marketers to engage with consumers and create memorable advertising campaigns.
3. Design and Branding - Innovative and humorous packaging designs require skilled designers and branding experts to create an effective and engaging product identity.