Students Isabel Tabarini, Fernanda Madrigal and Nancy Nieto have designed the packaging for a conceptual juice range called 'Fuel Juice Co.".
The fictitious brand takes its inspiration from the packaging of motor oil. With a vintage flair, the design of Fuel Juice Co. is fun, and functional. The bottles have a screw on top, perfect for on-the-go use, while directly referencing the products main draw: juice made to fuel the consumer's body. Inspired by motor oil, this juice branding evokes the feeling of the body as a machine that needs quality fuel in order to perform at maximum efficiency.
The branding of Fuel Juice Co. would appeal well to motor-heads, along with health-conscious consumers looking to energize or refuel before or after a workout.
Auto-Inspired Drink Packaging
The 'Fuel Juice Co.' Branding Concept is Inspired by Motor Oil
Trend Themes
1. Auto-inspired Packaging - Opportunity for companies to create unique, eye-catching packaging designs inspired by the automotive industry.
2. Vintage Flair - Growing trend of incorporating vintage design elements into product packaging to evoke nostalgia and appeal to consumers' sense of nostalgia.
3. Functional Design - Increasing demand for packaging that is not only aesthetically pleasing but also practical and convenient for on-the-go use.
Industry Implications
1. Beverage Packaging - Potential for beverage companies to differentiate their products through innovative packaging designs inspired by motor oil.
2. Fitness and Wellness - Opportunity for health and fitness brands to target health-conscious consumers with energy-boosting juice products that emphasize the importance of fueling the body.
3. Automotive Accessories - Potential for automotive accessory companies to expand their product offerings by creating automotive-inspired packaging designs for unrelated products such as beverages.