Looking to upscale and rebrand the fruit ciders available from the beer brand, the Stella Artois Cidre packaging refresh is set to consist of bottles and cans with crisp imagery.
The Stella Artois Cidre packaging looks to solidify the lineup of libations as being premium in nature and more upscale than the other ciders on the market. The various fruit ciders from Stella Artois -- including apple, peach, pear, raspberry and elderflower -- will receive the new packaging overhaul.
To coincide with the Stella Artois Cidre packaging redesign, the brand is starting a competition that will run until August 28th that gives consumers the chance to win an adventure courtesy of the brand.
With cider becoming the libation of choice for many younger consumers, the new Stella Artois Cidre packaging looks to speak to consumers through imagery and quality.
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
Trend Themes
1. Upscale Fruit Cider Branding - The rebranding of fruit ciders as upscale and premium creates an opportunity for other beverage brands to elevate their packaging and appeal to younger consumers.
2. Crisp Imagery Packaging - The use of crisp imagery in cider packaging presents an opportunity for graphic designers and artists to create visually appealing and unique designs for other beverage brands.
3. Adventure-themed Promotions - The adventure-themed competition by Stella Artois Cidre opens up opportunities for other brands to engage consumers and create memorable experiences through marketing campaigns.
Industry Implications
1. Alcoholic Beverages - The upscale fruit cider trend creates opportunities for alcoholic beverage companies to differentiate their products and cater to the preferences of younger consumers.
2. Packaging and Design - The focus on crisp imagery in cider packaging creates new opportunities for packaging and design companies to offer innovative solutions and creative concepts for beverage brands.
3. Marketing and Promotions - The adventure-themed competition by Stella Artois Cidre highlights the potential for marketing and promotions agencies to create engaging campaigns that resonate with consumers and drive brand loyalty.