In partnership with Bute Island Foods, Tesco recently expanded its FreeFrom food collection to include a range of vegan, free-from cheese products made with a base of soy and coconut. Some of the new products that are available include Smoked Cheddar Style, Cheddar Style with Jalapeno & Chili and even a Blue Style Wedge that boasts a "mold effect."
Tesco's FreeFrom range features vibrant purple packaging that calls out exclusions such as milk, gluten and wheat. When Tesco first introduced its FreeFrom range to stores, it became so popular that sales exceeded expectations by more than 300%.
Sainsbury's is another supermarket chain that introduced its own line of vegan and dairy-free cheeses in the fall. Considering the popularity of these products, Tesco's newest vegan free-from cheese products will also likely be just as much of a hit.
Free-From Cheeses
Tesco and Bute Island Foods Teamed Up to Make Vegan Cheese Products
Trend Themes
1. Vegan Cheese Products - Disruptive innovation opportunity: Develop innovative and delicious vegan cheese products to cater to the growing demand for plant-based alternatives.
2. Freefrom Food Collection - Disruptive innovation opportunity: Create a comprehensive range of free-from food products that cater to consumers with specific dietary restrictions and preferences.
3. Supermarket Vegan Cheese Lines - Disruptive innovation opportunity: Collaborate with supermarkets to develop and distribute vegan cheese products that can tap into the growing market of plant-based cheese alternatives.
Industry Implications
1. Food Retail - Disruptive innovation opportunity: Provide supermarkets with innovative distribution solutions for vegan and free-from food products.
2. Plant-based Food - Disruptive innovation opportunity: Develop new and improved plant-based ingredients to create realistic and flavorful vegan cheese products.
3. Dairy Alternatives - Disruptive innovation opportunity: Research and develop novel methods and ingredients to create dairy-free cheese alternatives that closely replicate the taste and texture of traditional cheese.