FREAKS freearchitects, a French design studio, has revamped the interior of Parisian cosmetics shop, Heliocosm. The interior now has at its center a rectangular timber tunnel that connects the front and back of the store.
Offering contrast to the store's vivid turquoise walls, the tunnel is essentially a long wooden passageway that leads from the front workshop area to a lounge in the back. The tunnel has been cut on one side to create a big window, and inside this large timber box are integrated shelves that provide display space for Heliocosm's products.
With a small budget of 100,000 Euros, the designers at FREAKS freearchitects have definitely done an amazing job for the cosmetics store. If you're curious, Heliocosm is a shop that allows customers to mix their own natural beauty products under the supervision of professional "tutors."
Trippy Tunneled Interiors
FREAKS Freearchitects Inserts a Passageway into Heliocosm Shop
Trend Themes
1. Passageway Interiors - Creating a custom passageway within retail spaces to enhance customer experience and provide a unique design element.
2. Integrated Product Display - Incorporating integrated shelves into architectural elements for showcasing and organizing retail products.
3. Budget Design Solutions - Achieving impressive interior design results with limited budgets.
Industry Implications
1. Retail Design - Exploring innovative ways to transform and optimize retail spaces for enhanced customer engagement.
2. Cosmetics - Integrating custom architectural elements into cosmetics stores to create a distinct and immersive shopping experience.
3. Beauty Products - Designing retail spaces that highlight and organize beauty products using unique architectural features.