The Flipz Salted Caramel pretzels are the latest variant from the brand for the UK market that seeks to offer consumers a savory snack option that's perfect as a dessert or sweet indulgence. The snack is made with premium pretzels that have been coated in a sweet chocolate covering that's infused with salt to help make the sweetness pop even further on the palate. The new product from parent company Pladis targets the one in six UK consumers who are intrigued by savory chocolate snacks.
The Flipz Salted Caramel pretzels were explained by Director of New Ventures at Pladis UK&I Sarah Horowitz who said, "Flipz Salted Caramel offers a moreish, sweet and savoury taste with a delicious, on-trend salted caramel twist. It is an absolute must-stock for retailers looking to unlock the £1.2 billion opportunity that the snacking category presents – and we believe Flipz Salted Caramel will be the sweet treat that families and friends alike will be reaching for during days out, nights in and everything in-between."
Savory Dessert Pretzels
The Flipz Salted Caramel Pretzels Have a Sweet, Salty Flavor Profile
Trend Themes
1. Savory-chocolate Snacks - The rise in interest for savory chocolate snacks presents an opportunity for innovative flavor combinations and new product offerings.
2. Sweet-salty Flavor Profiles - The popularity of sweet-salty flavor profiles offers potential for adding salted caramel twists to a variety of snack products, appealing to consumers' taste preferences.
3. Snacking Category Growth - The growing snacking category presents an opportunity for retailers to stock and promote innovative and indulgent sweet treats like Flipz Salted Caramel pretzels.
Industry Implications
1. Confectionery - The confectionery industry can tap into the demand for savory dessert snacks by creating confectionery items that combine sweetness with savory flavors.
2. Snack Food - The snack food industry can capitalize on the popularity of sweet-salty flavor profiles by introducing innovative snack products that offer a balance of both flavors.
3. Retail - The retail industry can benefit from the growth of the snacking category by stocking and promoting a variety of indulgent sweet treats, such as Flipz Salted Caramel pretzels, to attract consumers.