Delicious snack brand Flipz has joined forces with the beloved Turtles company to bring us some sweet foods. Flipz is recognized for its white fudge and chocolate-covered pretzels, while Turtles is known for its peanut-y chocolate and caramel clusters.
Together the brands have combined forces to make three products. Flipz STUFF’D White Fudge Peanut Butter is a one bite salty and sweet-tasting pretzel nugget. The flavorful products are coated in Flipz white fudge. Flipz Clusterz Pretzels & Caramel Bites Bars are mouth-watering salty and crunch pretzels mixed with gooey caramel and coated in sweet milk chocolate. These are available on Amazon for only $1.19. Turtles Dark Chocolate Pecan Bites will hit home for Turtles fans worldwide. The companies are giving fan-favorite Turtles Caramel Nut Clusters a new coating. The Pecan Bite is wrapped in dark chocolate to give off a savory taste.
These sweet chocolate snacks can be found at stores such as Krogers, Amazon, and Walmart.
Co-Branded Savory Confectionary Lines
Beloved Brands Flipz and Turtles Have Joined Forces
Trend Themes
1. Savory-chocolate Confections - There are opportunities for brands to experiment with savory flavors in their chocolate and confection products.
2. Co-branded Products - Companies can partner with other brands to create new and exciting products that cater to their overlapping audiences.
3. One-bite Snacks - Creating snack-sized portions and products allows for easier consumption on-the-go and encourages trying new flavors and products.
Industry Implications
1. Snack Food Industry - Brands in the snack food industry can explore more unique and unusual flavor options to stand out in a crowded market.
2. Confectionery Industry - The confectionery industry can experiment with savory and salty flavors to complement their traditional sweet offerings.
3. Retail Industry - Retailers can leverage co-branded products to draw in customers with familiar brands and offer exclusive products that can't be found elsewhere.