The MDMflow Flawless Base foundation is a new serum-based cosmetic that promises to be versatile, affordable, as well as suitable for a wide range of skin types and tones.
The do-it-all makeup product offers features that are highly valued by many cosmetic consumers, including a formula that is not only breathable, hydrating and nourishing, but also buildable. As such, the foundation can be used for full coverage, or a lightweight application for the perfect "no-makeup makeup" look. Some of the key ingredients in the foundation include purposeful, active ones like Vitamin C, hyaluronic acid, creatine and resveraterol. To top it all off, the product is also vegan and cruelty-free.
MDMflow is committed to offering "a shade for everyone" and has selected 16 initial colors to be run through test groups in London. Flawless Base foundation is currently the subject of a crowdfunding project on Indiegogo, aiming to bring affordable, inclusive beauty to the masses.
Affordable Inclusive Foundations
MDMflow's Multitasking Flawless Base Foundation Flatters All
Trend Themes
1. Versatile Cosmetic Products - The MDMflow Flawless Base foundation showcases the trend of versatile cosmetic products that offer multiple benefits and options for different applications.
2. Inclusive Beauty - The MDMflow Flawless Base foundation aligns with the trend of inclusive beauty by offering a wide range of shades suitable for different skin types and tones.
3. Crowdfunding for Beauty Products - The crowdfunding campaign for the MDMflow Flawless Base foundation reveals the trend of using crowdfunding platforms to bring affordable and inclusive beauty products to the market.
Industry Implications
1. Cosmetics - The cosmetics industry can embrace the disruptive innovation opportunity presented by the MDMflow Flawless Base foundation by developing more versatile and inclusive cosmetic products.
2. Skincare - The skincare industry can leverage the trend of versatile cosmetic products, like the MDMflow Flawless Base foundation, to create skincare products that offer multiple benefits and options for different skin types.
3. Crowdfunding - The crowdfunding industry can utilize the success of the MDMflow Flawless Base foundation campaign to attract more beauty product creators and offer support for affordable and inclusive beauty projects.