Bombay Sapphire is now offering a unique flavor experience for those in Amsterdam and New Zealand who visit its glasshouse activation.
Inside the activation, visitors are meant to find themselves transported to a soothing English countryside setting, complete with the sound running water and birds. The multi-sensory experience further appeals to the senses by giving guests the opportunity to interact with floating droplets of vapor, which are scented with some of the different flavors that can be found in the alcohol product. This includes the Citrus Aroma, the Spicy Aroma and the Floral Aroma, each of which offers a completely different flavor experience.
A number of food and beverage brands have concocted their own scented, edible mists as a means of fully immersing consumers in the subtleties of a product's essence.
Vapor-Tasting Experiences
Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets
Trend Themes
1. Multi-sensory Experiences - Create immersive experiences that engage multiple senses, such as scent, sound, and visuals, to enhance consumer interactions and create memorable moments.
2. Scented Vapor Technology - Develop innovative ways to incorporate scented vapor droplets into products or experiences, offering unique sensory experiences and enhancing product engagement.
3. Edible Mists - Explores the use of edible mists to infuse products with aromas and flavors, providing consumers with a new and immersive way to experience taste.
Industry Implications
1. Hospitality Industry - Hotels, resorts, and restaurants can leverage multi-sensory experiences to create unforgettable guest experiences and differentiate themselves in the market.
2. Alcohol and Beverage Industry - Alcohol and beverage companies can explore the use of scented vapor technology to enhance the tasting experience and offer unique flavor profiles to consumers.
3. Food Industry - Food brands can experiment with edible mists to add an additional sensory element to their products, creating more immersive and enticing eating experiences for customers.