The images in the Fiat Original Parts campaign may seem unrelated to automobiles, but upon closer inspection it becomes apparent that they each hold a commonality with the car manufacturing process. When paired with the tag line, "Just one non-original part changes the whole story," the ad campaign illustrates how security can be lost. In this case, they liken car safety with job security.
The Fiat Original Parts campaign was conceived and executed by Leo Burnett Tailor Made, an ad agency based in Sao Paulo, Brazil. Photographed by Rodrigo Ribeiro with creative direction by Marcelo Reis and Guilherme Jahara, the ads feature various clothing items for different professions such as nurses and clowns. An odd object stands out, however, which compromises each employee.
Misplaced Object Ads
The Fiat Original Parts Campaign Focuses on the Right Mechanics
Trend Themes
1. Non-original Parts - Disruptive innovation opportunity: Develop and market improved non-original parts that maintain the same level of security as original parts.
2. Job Security - Disruptive innovation opportunity: Create innovative solutions or platforms that enhance job security for different professions.
3. Unconventional Advertising - Disruptive innovation opportunity: Explore unconventional advertising methods and mediums to grab audience attention and convey messages creatively.
Industry Implications
1. Automotive Parts Manufacturing - Disruptive innovation opportunity: Integrate advanced technology and automated processes to optimize the manufacturing of original parts.
2. Professional Apparel - Disruptive innovation opportunity: Develop customizable and professional clothing items that meet the specific requirements and needs of different professions.
3. Creative Advertising Agencies - Disruptive innovation opportunity: Utilize emerging technologies like augmented reality and virtual reality to create immersive and interactive advertising experiences.