Known for his collection of 'Popaganda' figures, which make social statements about today's icons and brands, Ron English has created another figure to add to the lineup: Fat Tony the Tiger.
Like English's Supersized McDonald's figures, the Fat Tony the Tiger figure is a statement against unhealthy food targeted at children. In particular, the pudgy tiger figure -- obviously modeled after Kellogg's frosted flakes mascot Tony the Tiger -- goes against sugary cereals and breakfast foods.
Fat Tony the Tiger is a limited edition figure that comes after the heels of English's guerrilla marketing campaign consisting of parody cereal boxes. English created cereal boxes modeled after popular children's cereals but altered the icons and ad copy -- for example, Frost Flakes became "Sugar Frosted Fat." English then placed the cereal boxes discreetly on grocery store shelves across the United States.
Portly Cereal Icons
Fat Tony the Tiger by Ron English Warns Against Sugary Breakfasts
Trend Themes
1. Health-conscious Figures - The use of figures in art to promote better health choices creates an opportunity for companies to move towards promoting healthier lifestyles as well.
2. Subversive Marketing Campaigns - Companies can use rebellious campaigns to attract customers who are looking for a fresh perspective in the industry.
3. Art for Awareness - Collaborating with artists to spread awareness about important issues can help brands make an impact while generating buzz.
Industry Implications
1. Food and Beverage - This industry can benefit from having brands promote healthy food choices to children and evolve away from sugar-laden products.
2. Art and Design - Artists and designers can disrupt traditional advertising models and work with companies to create memorable and impactful campaigns.
3. Retail and Consumer Goods - The use of art in guerrilla marketing campaigns can help retailers stand out and attract customers looking for more unconventional offerings.