After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a "gym studio for the face," offering a variety of non-invasive facial workouts that target more than 40 different muscles in the face to lift and sculpt.
From a session at the FaceGym, one can expect a warmup, a routine and a cooldown, with the trainers also equipped to tone and massage the face.
Beauty journalist Inge Theron was inspired to launch FaceGym as an alternative to invasive and chemical treatments. The brand also boasts its own range of skincare products, which includes everything from lip serums to handheld devices that can be used as part of an at-home treatment.
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
Trend Themes
1. Facial Workouts - The trend of non-invasive facial workouts is disrupting the beauty industry by offering an alternative to invasive and chemical treatments.
2. Face Sculpting - The trend of targeted facial workouts that lift and sculpt the face muscle is creating opportunities for innovative beauty products and services.
3. At-home Facial Treatments - The trend of handheld devices for at-home facial treatments is disrupting the skincare industry by providing convenient and cost-effective solutions.
Industry Implications
1. Beauty - The beauty industry has an opportunity to develop innovative facial workout programs and non-invasive skincare products to cater to the growing demand for natural alternatives.
2. Fitness - The fitness industry can seize the disruptive opportunity by incorporating facial workouts into their existing studio offerings and creating specialized facial workout programs.
3. Wellness - The wellness industry can capitalize on the trend by providing holistic facial workout experiences that combine physical exercise, relaxation techniques, and natural skincare.