This eye drops packaging design does a great job of highlighting what the product is; a cross between clinical and cosmetic. The innovative product is essentially glossy glitter for the eye ball, promising to make the eye "sparkle."
The intriguing product draws on the packaging displayed in most medical eye drop packaging designs. The medicine dropper is given a fresh update in this example thanks to a square base and delicate patterned design.
The interesting product is also curious in the context of a recent look Rihanna pulled off. During her 2015 Grammy performance of 'FourFiveSeconds,' Rihanna was seen wearing eyelid gloss. The MAC product made for a perfectly dewy makeup look that recalled the look of a face fresh from tears.
Glittery Eye Gloss Branding
This Eye Drops Packaging Design Fuses Clinical and Cosmetic
Trend Themes
1. Clinical-cosmetic Hybrid Products - There is an opportunity for creating innovative products that combine a clinical and cosmetic aspect, such as eye drops that make eyes sparkle.
2. Statement Packaging Design - Creating interesting and unique packaging designs for products, especially in the beauty industry, can help products stand out and attract consumers.
3. Makeup Inspired by Celebrity Trends - Designing makeup products and packaging inspired by popular celebrity trends, such as Rihanna's eyelid gloss, can attract consumers who want to achieve a similar aesthetic.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from creating clinical-cosmetic hybrid products and statement packaging designs to attract consumers.
2. Healthcare Industry - The healthcare industry can explore incorporating unique and visually appealing packaging designs for their products to make them stand out in a competitive market.
3. Celebrity-inspired Product Design - Industries such as fashion and beauty can capitalize on trends set by celebrities and create similar products to appeal to consumers wanting to achieve a similar look or aesthetic.