Bottega Veneta launches new footwear designs for its Pre-Fall 2020 collection, spotlighting the exaggerated sole accent at the base foundation of the silhouettes. The leather uppers give the designs an elegant look and the shoes boast a lugged heavy-duty look due to the dramatic soles.
This design language has been true to the brand since Daniel Lee was named Creative Director a few years back. The new boots arrive for the season in contrasting hues from the upper to the soles including militaristic green and bright red as pops of color. Additionally, the ankle-high shoes also have heel tabs and stretchy panels that are reminiscent of the traditional Chelsea Boot. The seasonal range also sees a new quilted boot model in black or off-white.
Luxe Exaggerated Sole Footwear
Bottega Veneta Launches Its Pre-Fall 2020 Footwear Designs
Trend Themes
1. Exaggerated Sole Footwear - The trend of exaggerated sole footwear offers disruptive innovation opportunities in the fashion industry, allowing for bold and impactful shoe designs.
2. Contrasting Hues - The trend of using contrasting hues in footwear design provides disruptive innovation opportunities for brands to create visually striking and unique shoe collections.
3. Quilted Boot Model - The trend of incorporating quilted patterns into boot designs presents disruptive innovation opportunities for brands to offer fashionable and comfortable options for consumers.
Industry Implications
1. Fashion Industry - The fashion industry can explore disruptive innovation opportunities by embracing the trend of exaggerated sole footwear and incorporating it into their collections.
2. Footwear Industry - The footwear industry can capitalize on the trend of using contrasting hues in shoe design to create visually appealing and fashion-forward products that capture consumers' attention.
3. Luxury Goods Industry - The luxury goods industry can leverage the trend of incorporating quilted patterns into boot designs to offer exclusive and high-end footwear options that cater to discerning consumers.