October is Breast Cancer Awareness Month and many brands are launching products in support of cancer research, patients and survivors—including Athleta, which is now sharing the 'Empower Bra.'
The Empower Bra sets itself apart as a mastectomy-friendly design that provides support for those with cup sizes A through C. The bra design is touted as one for "medium and high-impact workouts," as it boasts a shape that offers comfortable compression and design details to prevent chafing. The Athleta Empower Bra also includes a pocket for a Empower Mastectomy Bra Insert.
The bra was created with athletes in particular in mind and their journey to recovery and the 'Black,' 'Soft Lilac' and 'Pebble Grey' colors are sported in images by models who are breast cancer survivors.
Sporty Mastectomy Bras
Athleta's 'Empower Bra' is Suited for High-Intensity Workouts Post-Recovery
Trend Themes
1. Mastectomy-friendly Sports Bras - There is an opportunity for brands to create sports bras specifically designed for women who have undergone mastectomies.
2. Inclusive Sportswear - Brands can create sportswear that is inclusive of all body types and abilities, including those who have undergone mastectomies.
3. Socially Conscious Activewear - Brands can demonstrate social responsibility by launching products that support charitable causes, like Breast Cancer Awareness Month.
Industry Implications
1. Sportswear and Activewear - The sportswear and activewear industry can design and market mastectomy-friendly sports bras and inclusive clothing styles.
2. Health and Wellness - The health and wellness industry can partner with sportswear and activewear brands to create products that support people in their journey to recovery after breast cancer treatment.
3. Charitable Organizations - Charitable organizations can partner with sportswear and activewear brands to raise awareness and funds for breast cancer research and patient support initiatives.