Emmi milk cartons take traditional dairy packaging to the next level thanks to augmented reality experiences that can be accessed via a mobile device. The sleek Tetra Stelo Aseptic 1000 packaging chosen by the Swiss milk processor is designed to connect consumers to healthy, happy and positive lifestyles.
The packaging encourages users to "start the day with a good day" by scanning a carton to initiate a web-based app and an augmented reality experience with an interactive menu. There are many ways that customers are invited to get "more Emmi into their day," such as with recipes, inspirational quotes or interactive games that also provide education on new products like Barista, High Protein or the Milk Drink from Emmi.
Augmented Reality Milk Cartons
Emmi's Scannable Cartons Connect to an Interactive AR Experience
Trend Themes
1. Augmented Reality Packaging - The use of AR technology in product packaging to offer interactive and engaging experiences for consumers.
2. Interactive Product Education - Providing consumers with product information and education through interactive and gamified experiences via AR technology.
3. Packaging-integrated Apps - The integration of mobile apps into product packaging to offer consumers a more immersive and convenient experience through AR technology.
Industry Implications
1. Food and Beverage - Using AR technology in product packaging to offer consumers new ways to interact with and learn about food and beverage products.
2. Packaging - Innovating with AR technology to create packaging solutions that offer enhanced consumer engagement and education.
3. Consumer Technology - Developing augmented reality applications and platforms that integrate with product packaging to offer immersive experiences for consumers.