If you're a sushi lover and an environmentalist, you're going to love these edible QR codes for sushi. Served out of Harney Sushi in San Diego, this fantastic invention is eco-friendly and educational. The purpose of the QR codes is so that customers can take out their smartphones, scan the QR code, and learn about the sustainability of whichever fish dish they are eating from the NOAA (National Oceanic and Atmospheric Administration) FishWatch website.
The edible QR codes for sushi are both a fun addition to any dish and also a great opportunity to spread awareness about over-fishing and the sustainability of certain types of fish. The chef at Harney, chef Ruiz explains the impact of their program: "Our oceanside location has a maximum occupancy of 260 people, and on a Friday, we’ll turn the restaurant over three times, so we have more than a thousand people walk through the doors. Imagine if you take that weekly, we reach a lot of people."
Edible Sashimi Stickers
These Edible QR Codes for Sushi are Ethical and Fun
Trend Themes
1. Edible QR Codes - Disruptive innovation opportunity: Integrate edible QR codes into various food products to provide educational information to consumers.
2. Sustainable Dining - Disruptive innovation opportunity: Create sustainable dining experiences by incorporating environmental education and awareness into restaurant menus.
3. Digital Food Education - Disruptive innovation opportunity: Develop digital platforms or tools that educate consumers about the sustainability and ethical practices in the food industry.
Industry Implications
1. Restaurant - Disruptive innovation opportunity: Use technology and educational initiatives to enhance the dining experience and promote sustainability in the restaurant industry.
2. Food Packaging - Disruptive innovation opportunity: Explore the development of edible packaging solutions to reduce waste and provide additional information to consumers.
3. Environmental Education - Disruptive innovation opportunity: Create interactive and engaging platforms or programs that raise awareness about environmental issues, such as over-fishing, to a wide audience.