Mars chocolate brand Galaxy is launching an edible billboard installation in London that will encourage passersby to #choosepleasure.
The installation will be part of a larger '30 Days of Pleasure' initiative that's being run by Galaxy and Time Out magazine, which provides 30 fun prizes like picnic sets and movie night experiences. This billboard is a first-of-its-kind for the chocolate brand and it hopes to communicate that taking the time to enjoy pleasure every day is a necessity for leading a more fulfilling life.
In support of the edible billboard, Galaxy will also be sharing a digital campaign on social media showing how different kinds of people make time in their daily lives for pleasure through enjoyable activities like yoga, soaking in a bathtub or meeting up with their friends.
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
Trend Themes
1. Indulgent Experiential Marketing - Businesses can innovate by crafting experiential marketing strategies that offer memorable and indulgent experiences to various customers.
2. Personalized Brand Activation - Companies can create personalized brand activations that will entertain and attract more customers, complemented by unique prizes that customers can enjoy.
3. Edible Advertising - Innovative advertising can be done through edible billboards and using food as a medium, engaging a broader audience and appealing to the senses.
Industry Implications
1. Food and Beverage Industry - Businesses in the food and beverage industry can leverage on using unique and creative ways to market their products, e.g., through edible billboards, events, and experiential marketing.
2. Marketing Industry - In the marketing industry, companies can experiment with new and unconventional ways to promote brands and products, such as personalized and experiential marketing actions.
3. Media and Publishing Industry - Companies in the media and publishing industry can incorporate innovative events into their marketing plans, creating new experiences for their audience while also promoting their brands and products.