EasyMixt helps to simplify the process of making high-quality cocktails at home thanks to a combination of citrus distillates, acids and sugar. The product is perfect for using in equal parts with a spirit and the brand sees this as a "high-quality hack" for making delicious drinks with ease at home.
The versatile product has the potential to be paired with everything from gin and vodka to rum and tequila, as well as many more beverages. Making the brand's Grown-Up Lemonade calls for EasyMixt with soda, while something like the French 75 can be prepared with equal parts EasyMixt and gin, plus champagne to top it off.
The new product was developed during England's first lockdown during the pandemic, a time when many people developed or enhanced their at-home cocktail-making skills due to pub and bar closures.
Versatile Citrus Liqueurs
EasyMixt is for Creating Bar-Quality Cocktails at Home
Trend Themes
1. Easymixt - A new versatile citrus distillate cocktail mixer that simplifies making bar-quality cocktails at home.
2. At-home Mixology - An increasing trend in consumers creating their own high-quality cocktails at home using innovative mixers like EasyMixt.
3. Alternative Mixers - A growing demand for alternative, yet high-quality cocktail mixers made with natural ingredients like EasyMixt.
Industry Implications
1. Beverage Industry - EasyMixt presents opportunities for the beverage industry to create innovative, high-quality cocktail mixers using natural ingredients.
2. Alcohol Industry - EasyMixt presents opportunities for the alcohol industry to market and promote its products through partnerships or recipe collaborations with EasyMixt.
3. Hospitality Industry - The EasyMixt product launch opens up opportunities for the hospitality industry to offer high-quality cocktail-making workshops for at-home enthusiasts.