The Portland Kinda Dry Cider is positioned as a refreshing libation that is created using 100% Northwest apples to create a lightly carbonated drink to enjoy.
The market for alternative alcoholic drinks such as cider is seeing a dramatic increase as consumer demographics such as Millennials shift away from drinks like beer in search of a more flavorful alternative. Businesses and brands are responding with products that are packed with flavor, offer a refreshing experience and that are crafted using locally sourced ingredients rather than those farmed out of country.
The Portland Kinda Dry Cider is created with a focus on balanced dryness and is made using Gala, Honeycrisp, Granny Smith, Jonagold and Golden Delicious apple varieties.
Lightly Carbonated Hard Ciders
The Portland Kinda Dry Cider is a Refreshing Alternative to Beer
Trend Themes
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Increasing Demand for Alternative Alcoholic Drinks — As consumers shift away from traditional drinks like beer, there is a growing market for flavorful alternatives such as hard ciders.
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Locally Sourced Ingredients and Unique Blends — Businesses are responding to the demand for unique and flavorful drinks by using locally sourced ingredients and creating unique blends of apple varieties.
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Balanced and Refreshing Flavor Experiences — Consumers are seeking out drinks with a balance of dryness and sweetness that provide a refreshing experience.
Industry Implications
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Alcoholic Beverages — The alcoholic beverage industry can capitalize on the growing demand for alternative drinks by creating unique blends and locally sourced options.
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Craft Cider Production — Craft cider producers can differentiate themselves from traditional alcoholic drinks by offering unique blends and refreshing flavor experiences.
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Agriculture and Local Sourcing — The trend towards locally sourced ingredients presents an opportunity for agriculture businesses to partner with craft cider producers and create economic benefits for local communities.