For Valentine's Day this year, Minnesota-based brewer Grain Belt is introducing the 'Grain Belt Dual Pour Can Topper' as a convenient way to serve drinks for two with a single pour.
The novelty beer cap is designed to fit on top of a standard beer can and equally divide the contents between a couple. As one might suspect, the red-colored beer can accessory was created with a 3D-printed design in nylon plastic, which was developed by ad agency Colle+McVoy.
Beer lovers who wish to get their hands on the unique drinking accessory for two may do so online for about $13 while the promotional item is being offered in time for Valentine's Day this year.
Dual-Pour Beer Caps
Grain Belt's Can Topper is a Romantic and Easy Way to Serve Drinks for Two
Trend Themes
1. Dual-pour Beer Caps - This trend of dual-pour beer caps provides a convenient and romantic way to serve drinks for two with a single pour.
2. 3d-printed Drink Accessories - The use of 3D-printed designs in creating unique drink accessories opens up disruptive innovation opportunities in the beverage industry.
3. Custom Promotional Items - The popularity of custom promotional items like the Grain Belt Dual Pour Can Topper presents an opportunity for businesses to create unique and memorable experiences for their customers.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of dual-pour beer caps to create unique drinking experiences and attract new customers.
2. 3D Printing Industry - The 3D printing industry can capitalize on the demand for customized drink accessories by offering innovative and cost-effective production solutions.
3. Promotional Products Industry - The promotional products industry can leverage the popularity of custom promotional items to help businesses create memorable brand experiences and increase customer loyalty.